google search console簡易說明

站長 1934 113評論

近十年來,Google 網站站長工具提供了一系列越來越完善的工具和指標,以便幫助用戶打造更容易被我們的系統顯示在 Google 搜尋結果中的絕佳網站。GOOGLE一直認為這個工具主要是網站站長使用,但實

際上網站站長只是其中的一部分用戶。網站站長工具擁有各種粉絲,例如企業主、SEO 專家、營銷人員、程式人員、設計人員、應用開發者,當然還有網站站長。你們的共同之處就是,都希望使自己的內容能夠

通過 Google 搜尋找到。因此,為了實現我們的產品適用於所有希望自己的內容可通過 Google 搜尋找到的用戶,我們決定將 Google 網站站長工具改名為 Google Search Console。

那這個Search Console究竟具備什麼功能呢?

第一.SEO 的成效分析,比如網站排名、曝光、點擊,Search Console都會給你做相關的成效分析,幫助你更好地管理網站。

第二.監測搜尋爬蟲在爬你網站時,爬取的狀況和監測網站被收錄到搜尋引擎的狀況和 SEO相關的技術工作是否正確使用(schema、AMP),然後是SEO相關的基本設定,比如說網站的國家、偏好網域等等。

其實還有Google Search Consolé 非常非常多的功能。

簡單來說,若你完全沒有使用 Search Console,你沒辦法分析成效、網站是否有被收錄、被搜尋引擎爬取到資料,這些你都將會毫無頭緒。

其實Search Console 常常被用來疑難排解,為什麼這麼說呢?

原因很簡單,因為Search Console 有很多的功能可以幫助你排解 SEO的問題,如果你突然發現網站搜尋流量大幅下滑,到 Search Console來看數據資料會很有幫助(如果沒有大規模改版、主機搬家、換網址,

通常搜尋流量不會大幅下滑,肯定是有發生某些問題),在發生問題後,我們可以到 Search Console 的訊息中心、檢索報表觀察,Google 是否有給我們甚麼警訊?是網站做錯哪些事情造成 SEO有問題?

       

首先Search Console 有一些特有的指標,是其他軟體沒有的,比方說排名、點擊率,這些都是要安裝 Search Console,並且只有 Search Console才看的到。

那我們必須做的一件事情就是檢索監測,比如在 Search Console裡有個檢索統計的報表,這個報表需要你定期去觀察,因為這裡面呈現的是,Google 的搜尋爬蟲造訪你網站的數據,如果每天檢索的網頁突然大

幅下降、或下載所需時間大幅變高了,這就說明你的網站可能出了問題。

如果檢索出問題,可能原因非常多,比方說:主機、伺服器設定有問題,造成搜尋爬蟲無法抓取我們網站的資料。所以在這裡,我們必須做檢索檢測,這樣我們才能及時發現問題,及時處理問題。避免產生不必

要的損失。

談談如何安裝Google Search Console

其實Search Console 安裝起來非常簡單,而且工具完全不用收費,即便不看過多的說明我相信你也一定知道怎麼裝。

第一步進到 Search Console後,如果你完全沒有使用過,就直接輸入網站網址,然後點選新增內容。(請記得要輸入 http://或是https://)

第二步你必須要做身分驗證(簡單說就是證明給 Google知道你是網站主),這裡有多個驗證方法,你會看到有"推薦方法"以及"其他方法"。

預設的推薦方法會需要技術人員的協助:下載專屬的 HTML驗證檔,然後再上傳到根目錄,並回到 Search Console點擊確認就算安裝完成了。

與 Google Analytics 綁定數據資料(建議綁定,但如果你不綁也沒關係,只是很不方便)

Search Console 裡面的分析報表是跟 Google Analytics不一樣的,但如果你把 Search Console 與 Google Analytics綁定的話,你就可以在 Google Analytics裡面也看到 Search Console的數據。

顯而易見,Google Search console對 SEO有很大的幫助,所以,在這裡我們強烈向你推薦 Search Console。

 

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